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Made to Stick: Why Some Ideas Survive and Others Die

made-to-stickThe Heath Brothers take on the use of language for creating changes that stick was a significant influence on the events leading up to and the publication of WNE.  Their book Made to Stick: Why Some Ideas Survive and Others Die examines a model of language SUCCES in which simple, unexpected, concrete, credible, emotional, and story language is used to create ideas that stick.

Consult this text for good ideas on how to craft the messaging and language behind a change initiative.

Dave Goldberg is President of Big Beacon, a non-profit organization founded as a movement for the transformation of engineering education. Author of the widely cited bestseller Genetic Algorithms in Search, Optimization, and Machine Learning and co-founder of ShareThis, Inc., Dave now works now works with individuals, organizations, and networks around the world to collaboratively disrupt the status quo.

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