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Switch: How To Change Things When Change is Hard

switch-dan-chip-heathThe Heath Brothers have been an important influence on the thinking in WNE.  Their book Switch: How to Change Things When Change is Hard approaches difficult change from the perspective of the elephant, the rider, and the path (emotional, rational, and institutional change).

Read this text for useful case studies and insights about difficult change

Dave Goldberg is President of Big Beacon, a non-profit organization founded as a movement for the transformation of engineering education. Author of the widely cited bestseller Genetic Algorithms in Search, Optimization, and Machine Learning and co-founder of ShareThis, Inc., Dave now works now works with individuals, organizations, and networks around the world to collaboratively disrupt the status quo.

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