change initiatives – A Whole New Engineer

Six Minds & the Petroleum Industry

March 14, 2015
Emma Schoenfelner
Press Room

The Journal of Petroleum Technology recently published a piece by David Goldberg on how the Six Minds of a Whole New Engineer can be applied to the petroleum industry: Petroleum engineers have played a pivotal role in the rise of the modern…

September 17, 2014
David Goldberg
Influences

The Heath Brothers take on the use of language for creating changes that stick was a significant influence on the events leading up to and the publication of WNE. Their book Made to Stick: Why Some Ideas Survive and Others Die examines a…