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Six Minds & the Petroleum Industry

  • March 14, 2015
  • Press Room

The Journal of Petroleum Technology recently published a piece by David Goldberg on how the Six Minds of a Whole New Engineer can be applied to the petroleum industry: Petroleum engineers have played a pivotal role in the rise of the modern…

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Made to Stick: Why Some Ideas Survive and Others Die

  • September 17, 2014
  • Influences

The Heath Brothers take on the use of language for creating changes that stick was a significant influence on the events leading up to and the publication of WNE.  Their book Made to Stick: Why Some Ideas Survive and Others Die examines a…

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