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Chip Heath

Home Book News Chip Heath

Made to Stick: Why Some Ideas Survive and Others Die

  • September 17, 2014
  • Influences

The Heath Brothers take on the use of language for creating changes that stick was a significant influence on the events leading up to and the publication of WNE.  Their book Made to Stick: Why Some Ideas Survive and Others Die examines a…

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  • Home
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